Award-winning Web3 Activation to Save Lives

about

Role : Lead UX Designer
Timeline: 5 months
Platform: Web Experience, NFTs

Non-fungible testicles. No, I’m not kidding. This activation was the first of its kind, creating dynamic NFTs to promote testicular cancer education and prevention. Winner of a One Show Pencil, Cannes Lion, +LIA.

“The first NFT that could save your life”

One Show, 2023

A Dynamic NFT,
Use it or Lose it.

Non-Fungible Testicles dropped 8,000 NFTs with a roadmap designed to create behavior change with monthly self-exams. We gamified ownership, building in regular checks that can unlock rare bonus traits. Check on your balls, and get rewarded. Ignore them, they lose value. Just like in real life. With a portion of the proceeds supporting vital testicular cancer research, we turned blockchain technology into a new way to fight cancer.

Check on your balls each month to unlock rare NFT traits.

Ignore them and they lose value.

"Top 5 Metaverse Activations of 2022" -AdAge

"Top 5 Metaverse Activations of 2022" -AdAge

"The First NFT That Could Save Your Life" - One Show

"The First NFT That Could Save Your Life" - One Show

"Raises Awarness in an Artistic and Interactive Way" - Hypebeast

"Raises Awarness in an Artistic and Interactive Way" - Hypebeast

Cannes Lions
Silver Lion - Health & Wellness, Movember
Shortlist - Social & Influencer, Movember
Shortlist - Brand Experience, Movember
Shortlist - Creative Commerce, Movember
Shortlist - Health & Wellness, Movember

London International Awards
Silver - Creativity in the Metaverse, Movember

One Show
Silver Pencil - NFTs, Movember
Merit Award - Interactive, Online & Mobile, Movember
Merit Award - Innovation in Health & Wellness, Movember
Merit Award - Experiential & Immersive - Ecommerce, Movember
Merit Award - Experiential & Immersive - Metaverse, Movember
Merit Award - Direct Marketing Experiential, Movember

Effies
Shortlist - Movember

awards

press