CocaCola
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Redesigning digital for the world’s largest brand, expanding the experience for 200 products across 160 countries.
United States Post Office
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Annual program with the USPS that lets users send letters to Santa and receive anonymous gifts in return. 49 awards & counting.
View Work
Movember Foundation
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Award-winning Web3 work promoting testiclar cancer prevention and awareness. Experience Lead.
Bose
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Redesigned onboarding flow for users with special hearing needs.
View Work
Schneider Electric
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Explore MVP build for a novel business venture for Schneider Electric, a fortune 500 company with a global revenue of 34.17 billion.
View Work
New York 911 Software
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Redesign of the software used to control all fire trucks and public ambulances for New York City’s five boroughs.
🔒 Highly Confidential Government Work, Request Access
about
I initially intended to work in biotechnology, having studied design and biomedical engineering at Carnegie Mellon University. However, I was drawn to the blend of technical expertise and creativity required for large-scale system development.
My career began with building the 911 response software for New York City, but I eventually moved into advertising. In my current role, I split my attention equally between product development and experimental concepts. I approach both life and work with a vivid imagination, a hint of skepticism, and a fundamental belief that human relationships are the most important.
Current Role: Associate Director of Experience Design @ MRM McCann
awards
professional
Cannes Lions
Silver Lion - Health & Wellness, Movember
Shortlist - Social & Influencer, Movember
Shortlist - Brand Experience, Movember
Shortlist - Creative Commerce, Movember
Shortlist - Health & Wellness, Movember
London International Awards
Silver - Creativity in the Metaverse, Movember
Webby Awards
Honoree - Cause Related Campaign, USPS
Honoree - Real-Time Response, USPS
Shortlist - Advertising, Media & PR: Response, USPS
Shortlist - Advertising, Media & PR: Campaign, USPS
One Show
Silver Pencil - NFTs, Movember
Merit Award - Interactive, Online & Mobile, Movember
Merit Award - Innovation in Health & Wellness, Movember
Merit Award - Experiential & Immersive - Ecommerce, Movember
Merit Award - Experiential & Immersive - Metaverse, Movember
Merit Award - Direct Marketing Experiential, Movember
Shortlist - Creative Effectiveness Non-Profit, USPS
Shortlist - Direct Marketing Non-Profit: Physical Item, USPS
Shortlist - Direct Marketing Non -Profit: Digital, USPS
Merit Award - IP & Products Non-Profit: Digital Product, USPS
Merit Award - Public Relations Non-Profit: Brand Voice, USPS
Merit Award - Innovation in Public Relations, USPS
Merit Award - Social Media Non-Profit: Stunts & Activations, USPS
Effies
Shortlist - Movember
Shortlist - Office & Delivery, USPS
Shortlist - Seasonal Marketing,USPS
Shortlist - Social Good: Brands, USPS
Shorty
Winner (Best in Category) - NFTs, Movember
New York Festivals
Bronze - Wtf?!?!?, Movember
Finalist - Joy In Purpose, Movember
Gerety Awards
Bronze - Experience, Movember
Association of National Advertisers
Gold - Integrated Marketing Program, USPS
Silver - Lead Generation: Small to Medium Business, USPS
Bronze - Product Launch, USPS
academic
Carnegie Mellon University
College Honors, Carnegie Mellon University
School of Design Merit Award, School of Design
Microsoft
VentureWell Competition, Phase One Advance
iGEM Genetic Engineering Competition
Gold Medal
Best in Show - Research Design & Poster
Interlab Study Award
grants & fellowships
School of Biomedical Engineering, CMU
University Research Grant, Biomedical Engineering
Summer Research Fellowship, Genetic Engineering
School of Design, CMU
Undergraduate Scholarship Grant, School of Design
Heinz Endowments
Community Research Grant
resume
current work
MRM McCann, New York City, NY
Associate Director, Experience Design | March 2023 - Present
Lead UX for CocaCola’s full site transformation, designing and implementing a design system for 200 products across 160 countries
Doubled engagement (204%) for one of the U.S. Post Office’s (USPS) largest digital campaigns, Operation Santa
Directly manage a team of UX designers in our flagship NYC office
Clients: CocaCola, U.S. Post Office (USPS), Honeywell, Mastercard, Lysol, L’Oreal
client list
Accenture, American Eagle Outfitters, BMW, Bose, CocaCola, Bristol-Myers Squibb, Durex, Emerald Cloud Labs, Honeywell, Heineken, Interpublic Group, L’Oreal, Mastercard, Movember, New York City Government (FDNY), Lysol, Schneider Electric*, United States Army, United States Postal Service (USPS)
education
Carnegie Mellon University
Pittsburgh, PA
Bachelor of Fine Arts with Honors
Major | Industrial Design
Minor | Biomedical Engineering
Central Saint Martins,
University of the Arts London
London, United Kingdom
Semester Intensive, Product Design
New York University
New York, NY
Semester Intensive, Interactive Media
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let's talk • let's talk •
hello @ courtneypozzi.com
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